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Tough Love

There's a reason that MICHELIN's been racing and loving it since 1891, just a few years after the company was founded. Testing in the world's most difficult races puts our tyres through gruelling punishment and lets us push the boundaries of tyre technology.

Le Mans: The Ultimate Test of Endurance

The 24 Hours of Le Mans is an unforgiving
and exceptionally complex 24-hour race.
Victory is sometimes decided by seconds, and tyres play a
critical role in the highly variable conditions.
MICHELIN's Total Performance philosophy allows us to respond to the changes
in weather and asphalt quality during endurance races like Le Mans.

Take a sneak peak into the 24 Hours of Le Mans, 2013 edition:

Go behind the scenes at Le Mans

We're Passionate About Rallying

MICHELIN is a key player in international events like the World Rally Championship, the Dakar Rally and many more. Rallying is not only incredibly exciting, but also an instructive venue for testing tyre technology.

The challenge of working in different conditions, and with different partners and
drivers gives us valuable insight and permits the development of exceptionally versatile tyres.

Enjoy the thrill of rallying


Formula E: A Fresh Challenge for a New Era

MICHELIN is now the official supplier of the new FIA Formula E Championship, the world’s first fully electric racing series.

The first season will feature 10 teams with 22 drivers, pushing the boundaries of technology. The best part?

Since the motors are silent, they’ll be racing in city centre circuits, bringing the spectacle to the masses.
The future of car and racing technology is now!

More on Formula E

Some of Our Motorsports Partners:

Racing's In Our Blood


We've been motorsports fanatics since the 1891 Paris-Brest bicycle
race, just a few years after the company was founded.

We won the inaugural edition of the 24 Hours of Le Mans 1923.
In the last 40 years, MICHELIN is the only tyre manufacturer to have won events
and titles in all of motorsport’s major disciplines.



24 hours
of Le Mans


Dakar moto
category wins


Le Bol d'Or


Dakar car


24 hours
of Le Mans


F1 titles


WRC driver


WRC car

The Ultimate R&D Lab

The incredible challenges of the racing circuit push our tyre design to the next level. Then we take the lessons of the track back to the streets in our consumer tyre technology.

What Gives Us Our Edge?

MICHELIN Total Performance brings you tyres that go faster and last longer.

Local Motorsports Activities 

Michelin Australia is involved in a wide variety of motorsport activities ranging from World Rally Championship (WRC) to Bathurst 12-Hour…