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Michelin Motortsports Partners

M-Sport & Michelin

A Winning Relationship

The independent British outfit and the global tyre giant have been rallying bedfellows since 1997 and, more recently, in circuit racing, too, with Bentley. Over the past two decades, M-Sport and Michelin have achieved sustained success in various championships.

Since 1997, when M-Sport officially took charge of Ford’s FIA World Rally Championship (WRC) programme, Michelin has played a key role in the British company’s greatest moments.

Michelin and M-Sport were partners when the Cumbrian concern won the 1997 Acropolis Rally with the new Escort WRC – its first world championship-level triumph. Michelin was there, again, when the Focus RS WRC prevailed for the first time on the 1999 Safari Rally and also when the Fiesta RS WRC did likewise at Rally Sweden in 2011.

Equally, Michelin’s 200th WRC victory came courtesy of M-Sport at Rally Finland in 2003, and it was with M-Sport and Ford that the BFGoodrich tyre brand – part of the Michelin Group – clinched the Manufacturers’ world championship crown in 2007.

Moreover, the partnership between M-Sport and Michelin goes far beyond just the WRC, with significant successes for their ‘customer competition’ divisions in rallying as well as a circuit racing collaboration with M-Sport’s Bentley Continental GT3 sportscars.

The M-Sport/Michelin partnership in figures:

  • 1 WRC Manufacturers’ title
  • 38 WRC victories


The independent British outfit and the global tyre giant have been rallying bedfellows since 1997 and, more recently, in circuit racing, too, with Bentley. Over the past two decades, M-Sport and Michelin have achieved sustained success in various championships.


The independent British outfit and the global tyre giant have been rallying bedfellows since 1997 and, more recently, in circuit racing, too, with Bentley. Over the past two decades, M-Sport and Michelin have achieved sustained success in various championships.


The independent British outfit and the global tyre giant have been rallying bedfellows since 1997 and, more recently, in circuit racing, too, with Bentley. Over the past two decades, M-Sport and Michelin have achieved sustained success in various championships.


The independent British outfit and the global tyre giant have been rallying bedfellows since 1997 and, more recently, in circuit racing, too, with Bentley. Over the past two decades, M-Sport and Michelin have achieved sustained success in various championships.


The independent British outfit and the global tyre giant have been rallying bedfellows since 1997 and, more recently, in circuit racing, too, with Bentley. Over the past two decades, M-Sport and Michelin have achieved sustained success in various championships.