KITTEN AND BEAST: MICHELIN LATITUDE CROSS OFFERS BEST OF BOTH WORLDS FOR SUVs

The new MICHELIN Latitude Cross offers SUVs both off-road ability and on-road comfort.

Michelin's new Latitude Cross tyre gives drivers of city slicker SUVs a chance to expand their horizons to enjoy the off-road experience their vehicles were designed for – with excellent performance both on and off-road.

Designed especially for SUVs, the Latitude Cross can handle the broad range of roads Australians use regularly, from dirt tracks to major highways and everything in between.

With the new MICHELIN Latitude Cross lineup, Michelin has married two distinct driver needs to create a tyre that delivers outstanding performance, both on and off the road.

The MICHELIN Latitude Cross:

• Provides the same traction as an off-road tyre, and superior steering control. Its ability to grip in mud and to hold and advance on loose ground are comparable to that of an all-terrain tyre
• Offers the same driving comfort as that of a road tyre, even though it is intended for combined use—65% on-road and 35% off-road
• Carries passengers as quietly as the MICHELIN Latitude Tour HP, which is known for its smooth, comfortable ride
• Delivers exceptional mileage through the innovative Michelin Terrain-Proof compound , which offers enhanced abrasion-resistance for a longer-lasting tyre

The MICHELIN Latitude Tour HP supports SUV drivers’ ambitions and delivers the performance they expect from their vehicle.

The MICHELIN Latitude Cross is part of the Michelin Latitude range, which has been entirely re-worked over the past two years and offers tyres for the most demanding off-road conditions to day-to-day road driving.

About Michelin
Michelin (www.michelin.com) is a market leader in innovation and new technology for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks, motorcycles and the space shuttle. They produce 190 million tyres every year.

Media Enquiries:

Anna Kelly

T: (03) 9254 3679