News
SHHH! THE NEW MICHELIN PRIMACY LC TYRE IS QUIETER AND SAVES MORE FUEL
03.04.2009
Featuring silent ride and fuel economy, new tyre targets to be the region’s best seller and industry reference.
Australia - Michelin is pleased to announce today the launch of the new MICHELIN Primacy LC tyre in Asia Pacific, a tailor-made product for regional markets which effectively reduces driving noise and helps lower fuel bills.
Featuring the world’s leading technologies, innovative compounds, optimized tyre profile, the new MICHELIN Primacy LC tyre is a natural choice for demanding Australian drivers of high performance vehicles such as Lexus LC, Mercedes C Class, Nissan Maxima, Toyota Camry or VW Passat. It is also the best answer for those who pursue improved levels of silence, comfort, fuel efficiency, while it delivers also the traditional core performances of MICHELIN products i.e. highest safety and longevity.
According to consumer surveys conducted in the major Asia Pacific countries, features such as quiet ride, fuel efficiency and driving safety are among the most decisive factors for consumers of high-performance tyres.
“With excellent test results and driver feedback, we believe that the new MICHELIN Primacy LC tyre will set a regional industry benchmark for the high-performance tyre segment in Asia Pacific,” said Mr. Lionel Dantiacq, head of marketing and sales - passenger car tyre of Michelin Asia Pacific. The MICHELIN Primacy LC tyre is set to become Michelin’s next ‘best seller’ in Asia Pacific, replacing its previous generation MICHELIN Energy MXV8 tyre.
Asia’s high-performance tyre market will keep its momentum to grow far above the average of other tyre segments, mainly driven by new car models. With the new MICHELIN Primacy LC tyre, the Company expects to increase its market share in high-performance tyre segment here in Asia Pacific to 17% in five years, versus around 14% today.
Three key product attributes
Attribute 1: Silence
Thanks to the newly developed “Silent Rib” technology, the new MICHELIN Primacy LC tyre achieves less driving noise. The shape and distribution of the grooves in the tread pattern gives the consistent rigidity around the circumference of the tyre. This minimizes any vibrations that cause noise.
Attribute 2: Fuel saving
The new MICHELIN Primacy LC tyre is marked with the “MICHELIN Green X” label, which guarantees the tyre has one of the highest levels of energy efficiency on the market. With this label, Michelin asserts its commitment to reducing both fuel consumption and carbon dioxide emissions, while offering all the advantages of MICHELIN tyres in terms of longevity and safety.
In addition, thanks to the full silica tread compound and optimized construction, the MICHELIN Primacy LC tyre helps reduce rolling resistance by 13% compared to the previous generation*. As a result, the new product contributes to reducing fuel consumption and therefore consumer’s fuel bill.
“Indeed, for this new tyre, as well as for its whole range, Michelin fights to offer to the drivers the best cost over the lifetime of the tyres,” Mr. Dantiacq said.
Attribute 3: safety and longevity
The new MICHELIN Primacy LC tyre improves safety thanks to a highly flexible tread rubber compound that meshes easily with the road surface to give high levels of grip. This allows a 6% shorter braking distance on wet roads compared to the previous generation.
The optimized tyre profile puts 21% more rubber in contact with the road. Thus, the MICHELIN Primacy LC tyre delivers all the safety without compromising wear life.
About Michelin
Michelin designs, manufactures and sells tyres for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks, motorcycles and the space shuttle. The company also publishes travel guides, maps and atlases covering Europe, Asia, Africa and North America. Michelin globally is presently represented in 170 countries, has 129,000 employees and operates 71 production plants in 19 different countries.
Media enquiries:
Anna Kelly
T. (03) 9254 3679
