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Australia

About the organisation

Michelin Australia Pty Ltd was launched in October in 1997 to manage and develop the markets of Australia, New Zealand and some of the Pacific islands like New Caledonia, Fiji, Samoa and Tahiti. Prior to this, the Michelin brand had been in present in Australia for the last 50 years through its importation by sales distributors. Michelin's head office in Australia expanded and was relocated to Port Melbourne in Melbourne in 2001. This office houses all its national management and operational staff, including departments like customer service, product management, marketing, logistics, finance, personnel, communication and information technology.

The office in Port Melbourne is also home to the Michelin Australia Training Centre (MATC). This training centre is one of a few dedicated facilities in Michelin's network of companies in the Asia-Pacific zone. Michelin Australia is supported by a network of regional offices based in Perth, Sydney, Melbourne, Brisbane and Hamilton in New Zealand. Each of these offices has its own sales force covering a wide range of products, brands and geographical territories.

The tyres marketed in Australia include those for passenger car/light truck, earthmover equipment, truck and bus, agricultural and industrial equipment, aviation and motorcycle/bicycle. At least four of the Michelin Group's global brands can be found in Australia/New Zealand: Michelin, BF Goodrich, Komoran and Taurus. As an acknowledged global leader in its business, Michelin's corporate mission is clearly spelt out and practised in a variety of ways around the world:

"Michelin's mission is to contribute to the progress of the mobility of people and goods, facilitating freedom, safety, efficiency and also travel enjoyment."

In carrying out this mission, five strategic orientations have been adopted:

1. Focus our passion to improve mobility. Grow as the most innovative company for tyres, suspension systems and related services.
2. Offer our customers the best quality products and services at the best price in each market we decide to serve.
3. Provide growth and fulfilment for our people as they carry out their responsibilities, especially by making full use of the company's diversity and by developing our people's talents.
4. Durably grow the value of our company by maximising the profitability of our operations and our return on investment.
5. Recognise and fulfill our company's role as a responsible member of society, by practising the five corporate values:
   
   
   • Respect for customers
   • Respect for people
   • Respect for shareholders
   • Respect for the environment
   • Respect for facts