Put your driving passion in pole position and win a ticket to the MICHELIN Pilot Sport Experience.
Enter the World of Motorsports with Michelin
It doesn’t matter if you’re driving a Ferrari on the race track or racing a toy car in the playground, the thrill and adventure behind the wheel brings out instinctual emotions and memories in every passionate driver.
To connect consumers’ emotions with Michelin’s passion for driving, Michelin is launching the “MICHELIN Driving Passion” Facebook campaign.
Showcasing motoring enthusiasts from around the world and tapping into their love for driving, the “MICHELIN Driving Passion” campaign aims at igniting conversation about sensations and memories behind the wheel.
The campaign features 4 short videos showcasing drivers from all backgrounds ranging from 24 Hours of Le Mans 2015 Winner (Earl Bamber) and Singapore’s only female race car driver (Claire Jedrek) to Thai motorsport enthusiast (Dr. Top Nathasedh Poonsapmanee) and 7 times Guinness World Speed Record Holder (Mike Newman).
Passionate drivers are invited to simply watch the films featuring Michelin ambassadors’ driving emotions and comment on www.facebook.com/MichelinDrivingPassion, sharing their own emotions, sensations and memories of their driving experiences.
The best comments, the most inspiring stories and images will be rewarded with the ultimate driving experience: a day at the MICHELIN Pilot Sport Experience Event (MPSE).
How to enter: