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Competition is Innovation

We love winning races. But what's even better about racing is putting our tyres to the test. The gruelling punishment of the world's most difficult races lets us push our tyre technology to the limits.

Our Roots in Motorsport

MICHELIN has been racing since 1891, just a few years after the company was founded.

We're the only tyre manufacturer to have won events and titles in all of motorsport’s major disciplines over the last four decades.

Racing constantly feeds our design and development programmes, pushing the boundaries of our technological innovation.

It allows us to develop tyres that win races and then bring that progress back to the road – to consumer cars.

That philosophy led us to develop MICHELIN Total Performance.

We reconcile conflicting design goals to create tyres that excel in a variety of conditions.


Our Three Spheres of Motorsport Activity

1. Motorsport is essential to MICHELIN’s brand strategy

Competing in motorsport contributes actively to the brand’s Marketing and Communication strategies.

MICHELIN participates in major events that are famous across the world and which make a real contribution to enhanced mobility. 

Motorsport provides MICHELIN with a showcase to promote the unrivalled performance of its products and services. MICHELIN enjoys partnerships with championship promoters and motorsport governing bodies and is the choice of leading car and motorbike manufacturers. The results MICHELIN obtains in extreme conditions help to promote awareness of the quality of its tyres.

2.  A  Technological Laboratory for MICHELIN

Motorsport dovetails with the activities of the MICHELIN Technology Centre, the company’s other laboratory. 

Motorsport enables new solutions, innovations and technologies to be evaluated in extreme conditions. MICHELIN’s active involvement in motorsport allows it not only to optimise its processes and work methods but also to carry over breakthroughs tested in racing and rallying to its road tyres, for the ultimate benefit of customers. 

3. Customer Satisfaction

Through its involvement in motorsport, MICHELIN is able to work with amateur and professional competitors alike at circuits and events across the world.

MICHELIN markets high-performance tyres which meet the needs of exacting customers in a manner that is profitable for the Group. MICHELIN Motorsport also works closely with prestigious car and motorbike manufacturers to develop tyres that optimise performance in total safety.

Last but not least, MICHELIN produces a range of bespoke products for fans of vintage, classic and young-timer cars.

Michelin’s Commitment to Motorsports

" We must not forget about another vital ingredient, and that is passion: (...) “the passion that we share with our partners who have exacting demands, plus the passion that helps us to rise to the challenges that we face on the ground, weekend after weekend, across the globe. Not to mention the pride that comes with winning.”

- P. COUASNON, Director, Michelin Motorsports

Bring It On

MICHELIN loves a challenge. Many racing disciplines have single tyre
suppliers, but we prefer racing in series with competing tyre makers, like Le Mans.

We love to prove our mettle and show the incomparable performance
of our tyres. We also love an interesting technical challenge
that will push us to innovate, like the new FIA Formula E series,
which is dedicated to the development of sustainable technologies.
It's especially important in this case, as Formula E
prepares us for MICHELIN's next century of innovation.


Our current programmes:

Dakar Rally

European Le Mans Series

Asian Le Mans Series

TUDOR United SportsCar Championship

FIA Formula E

European Rally Championship

Le Mans 24 Hours

Nürburgring 24 hours

Bathurst 12 Hours

United SportsCar


World Endurance

Championship (WEC)

World Rally

Championship (WRC)

Porsche Carrera
Cup Australia

Dominate the Road with MICHELIN Pilot Sport Tyres

  • Michelin


    Make the most of your track day with a tyre specially developed in partnership with the world's leading hyper car and super cars.

  • Michelin


    A high performance tyre specially designed for sport cars and ultra high performance tuning.

  • Michelin


    Exceptional performance for drivers demanding precise sport handling. Original equipment tyre on renowned sports cars like BMW M3, Porsche 911 and Chevrolet Corvette ZR1.

Experience the excitement
of endurance like
Le Mans.

What gives us our edge?

MICHELIN Total Performance brings you tyres that go faster and last longer.