We are at the forefront of electric mobility.
MICHELIN e·PRIMACY: eco-responsible, made to last.
Reduce fuel consumption, CO2 emissions and an extended electric vehicle battery range with MICHELIN e.PRIMACY, an eco-responsible tyre, made to last.
• MICHELIN eco-responsible summer tyre for petrol, diesel, hybrid and electric vehicles • Lowest fuel consumption and CO2 emissions in its category • Extended battery range for electric vehicles(2) • Long-lasting safety, from the first mile to the last • Excellent longevity
Reduce fuel consumption, CO2 emissions and an extended electric vehicle battery range with MICHELIN e·PRIMACY, an eco-responsible tyre, made to last.
Choose the MICHELIN e·PRIMACY tyre to save money, lowering fuel costs, and reduce your carbon footprint by up to 174kg of CO2 during usage of the tyre. Enjoy the lowest fuel consumption and CO2 emissions in its category. Energy Passive Compound reduces energy dissipation. Thinner top belts with less raw materials at equivalent strength, improve fuel consumption  or battery range for electric vehicles for eco-responsible driving.
Enjoy stress-free electric driving with MICHELIN e·PRIMACY, thanks to an increase of approximately 7% battery range compared to the average of its competitors for your electric vehicle. That's about 18 additional miles for an EV vehicle with a 250 miles estimated range. An air-tight EnergyAirShield Compound reduces energy dissipation while the CoolRunning Sidewall absorbs less energy during flexion, extending the car battery range and leading to more efficient driving for all your journeys.
Experience a high level of safety with the MICHELIN e·PRIMACY eco-responsible tyre. This innovative tyre features a U-shape groove to maintain a high level of water evacuation for safety throughout the life of the tyre. Even after 30,000km (18,600 miles) of use, braking distance remains below the legal homologation level for a new tyre. Peace of mind for you and your family when driving on wet days.
Choose the MICHELIN e·PRIMACY tyre for excellent longevity. The MaxTouch Construction maximises the tyre's contact with the road and evenly distributes the forces of acceleration, braking and cornering- delivering longer tread life. Enjoy excellent mileage with a tyre built to last.
Unverified review: Review submitted by a User where the consumption experience (purchase or use of the Product) has not been verified by Michelin or its Service Provider.
Definitely worth the spend to get a comfortable drive and long lasting durability from the tyre life. Came recommended by the tyre shop and hasn’t disappointed.
Our Volvo XC40 came with Michelin PRIMACY on 19" rims. These are the quietest and best-riding tyres I've ever experienced. Despite that, they offer a terrific level of road-holding and sure-footed performance.
So brand new Peuoget 3008 Hybrid EV, and these tyres are standard. But at only16,000 miles i've already had to purchase another full set! at just shy of £600 after 18 months of driving, im beyond dissapointed, and out of pocket by 40,000 miles
Michelin Primacy were fitted as standard tyres on our Toyota Aurion and have proved themselves to be not only be suitable tyres for this vehicle, but have provided outstanding road holding in all weather conditions. Needless to say I am impressed with them and will continue using Michelin tyres!
These tyres are an excellent performer in all conditions on Australian roads. Tyres are very quiet, even on rough chip bitumen. Very important in the Tesla EV.
Safety made to last.
Safety and longevity.
(1) When new, Michelin e.Primacy generates on average 2.6kg/t less rolling resistance than competitors, equivalent to fuel consumption reduction of up to -0.42L/100km (9.7%) and equivalent to a gain in CO2 emission up to 9.8g for a TOYOTA CAMRY HYBRID 2.5L.
(2) During usage, Michelin e.Primacy generates on average 2.6kg/t less rolling resistance than competitors (applying constant rolling resistance during tyre life). Gain is equivalent to up to 443g
(9.7%) in CO2 saved. Usage gains estimated on the average base of new tyre usage at 45,000km. Fuel consumption may vary depending on driving habits, vehicle or tyre pressure.
(3) Michelin e.Primacy vs premium competitors: Rolling resistance reduced by 29.1%.
Source: Rolling resistance test conducted by China Automotive Technology and Research Center Co., Ltd (CATARC) at Michelin’s request in September 2020. Test results may vary under different weather, vehicle or tyre tread life conditions.
(4) Michelin e.Primacy vs premium competitors: Tread wear life 18.3% better.
Source: Wear test conducted by China Automotive Technology and Research Center Co., Ltd (CATARC) at Michelin’s request from August to October 2020. Test results may vary under different
weather, vehicle or tyre tread life conditions.