Bibendum History

About Michelin Australia

History of Michelin in Australia

Michelin Australia Pty Ltd was established in 1 July 1997 to manage and develop the markets of Australia, New Zealand and the Asia Pacific region. Prior to this, Michelin tyres were imported by local distributors and have been present on the Australian automotive market since the 1940s. The products marketed by Michelin Australia today include tyres for passenger car, light truck, earthmover equipment, heavy truck and bus, agricultural and industrial equipment, aviation, motorcycle and bicycle.

Based in Port Melbourne Victoria, the Michelin Australia Head Quarters is also home to the Michelin Australia Training Centre (MATC). This training centre is one of a few dedicated facilities in Michelin's network of companies in the Asia-Pacific region.

To complete the Australia wide service offering, Michelin Australia is also supported by a network of administrative sales offices in Perth, Sydney and Brisbane.

About the Michelin Group

The Michelin Group is a global company headquartered in Clermont-Ferrand, France.

Founded in 1889, the Michelin Group provides tyres to over 170 countries. The Michelin Group makes tyres locally for your specific needs and road conditions in one of our 69 production facilities around the world. 

Michelin's 124,000 employees are committed to making the safest and most relevant tyres for you. 200 million tyres were rolled off the production line in 69 production facilities worldwide. (2019).

Michelin are leaders in innovation and sustainable development for the mobility of people and goods.

For more information on the Michelin Group and Michelin operations worldwide visit:

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Clermont Ferrand

History of the Michelin Group

Michelin brothers André and Édouard embarked on a great human and industrial odyssey in 1889 – to develop modern transport solutions that assisted freedom and economic development through ceaseless innovation.

Since then the Michelin brand has been associated with many industries and world firsts: the first detachable bicycle tyre (1891), the first paved runway in the world (1916), the first Radial tyre (1946) to just name a few. 

Visit: for a history of the Michelin Group.

Our Purpose "A Better Way Forward"

This is the shared purpose, embraced by all our employees, that imbues our everyday actions with meaning.

Because we believe that mobility is essential for human development, we are innovating passionately to make it safer, more efficient and more environmentally friendly. Our priority and firm commitment is to offer our customers uncompromising quality.

Because we believe that all of us deserve personal fulfillment, we want to enable everyone to do his or her best, and to make our differences a valuable asset.

Proud of our values of respect for customers, people, shareholders, the environment and facts, we are sharing the adventure of better mobility for everyone.

Our Purpose | Michelin

Sustainable Development

The Group’s societal responsibility is embodied by its Sustainable Development and Mobility strategy. It aims to make Michelin one of the most innovative, responsible, and high-performing companies worldwide across all of its responsibilities: economic, environmental, social and societal.

The Group is at the vanguard of responsible and sustainable mobility, drawing on its technological leadership, its capacity for innovation, its teams’ passion and its powerful All-Sustainable approach to drive progress in mobility.

It is also a recognized and trusted mobility partner in international bodies. 

In the face of climate change, road accidents and environmental damage, the standards for safety, fuel consumption and emissions are becoming more stringent. To meet these challenges, the automotive industry is committed to making mobility safer, more accessible, more efficient and more respectful of the environment

Michelin’s commitment to developing new, more sustainable forms of mobility is visible through all the products, services and solutions we offer to its customers.

Careers at Michelin Australia

The Michelin brand brings a wide range of roles from Account Managers, Customer Service, Logistics, Marketing and many more - all dedicated to giving people a Better Way Forwardd.

Have you ever wondered what it's like to work at Michelin? Click on the button to explore why our employees chose to work at Michelin and what they love about it.

Available roles can be found via Michelin LinkedIn profile or our latest Michelin AU LinkedIn posts 

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Our Reflect Reconciliation Action Plan
As part of One Michelin Group Australia we have embarked on a Reflect Reconciliation Action Plan. Our vision for reconciliation is an Australia where Aboriginal and Torres Strait Islander peoples participate and benefit from the social and economic opportunities created by the industries we serve: mining, transport, agriculture, energy, ports and processing. In terms of reconciliation, we will create equal employment opportunities, strive to be an open and inclusive workplace for all, and support Aboriginal and Torres Strait Islander individuals and businesses within our communities to thrive.
If you have any questions or require further assistance, please get in touch with the team at Michelin Australia

Phone: 1300-72-78-78 

Michelin Australia Pty Ltd
51 - 57 Fennell Street
Port Melbourne, Victoria 3207

ABN: 84 006 761 628


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