MICHELIN to make PlayStation’s GT7 experience even more gripping for gamers through an unrivalled exciting track-to-screen experience
Since 2019, we have been the official tyre supplier of "FIA Certified Gran Turismo Championships" and the "official tyre technology partner". We share our knowledge of the real world with Gran Turismo teams to improve the gaming experience for all players.
Michelin's agreement with Gran Turismo forms part of the brand's global Gaming and eSports strategy. We see it as a means to share the MICHELIN experience and passion with SIM racing gamers and allow them to discover the quality and strengths of our products. We have great visibility on the screen and provide particularly realistic tyres in terms of performance, longevity, consistency, grip and wear characteristics.