We are at the forefront of electric mobility.
We lead the way towards mobility with reduced environmental impact(1) by developing products and solutions design to make mobility safer,
more accessible, efficient.
We follow an eco-design charter to evaluate our tyres’ environmental impact at every stage in their lifecycle(2) to reduce the overall impact while maintaining or even improving performance.
Real change is changing less. Go the distance on your set of tyres. Our commitment is to ensure that you have a long and safe(3) driving experience from the first kilometre to the last(4), with tyres designed to be trusted(5) until the legal wear limit.
Consuming less fuel thanks to low rolling resistance. From the original MICHELIN Energy Saver tyre in 1992, we have launched six generations of car tyres with improved energy efficiency:in 30 years, we have halved the rolling resistance for leading passenger cars tyre lines.(6)
Making tyres with yogurt pots or plastic bottles.Disruptive innovations in bio-sourced and regenerated materials will allow us to transform everyday waste(7) into materials for new tyres, among other new products. And by 2030, our goal is to have used up to 13.5 million tons of recycled materials in our tyres.(8)
MICHELIN e.PRIMACY is the first eco-designed MICHELIN tyre whose life-cycle assessment has been incorporated into its design; it is also the first tyre on the market for which an Environmental Product Declaration (EPD) has been published.
In October 2022, we presented a car tyre line containing 45% sustainable materials, approved for road use.
The tyre has performance levels equivalent to current tyres(10). We are well on our way to meet the interim goal of 40% of bio-sourced or recycled materials(11) across all tyre lines by 2030 towards 100% by 2050.
The MICHELIN UPTIS prototype(12) is an assembled airless solution (tyre and wheel) for passenger cars. It reduces the risk of flat tyres and other air loss failures that result from punctures or road hazards, and reduces environmental impact.
Unveiled in 2017, the VISION concept comprises both a wheel and an airless tyre.
Biosourced, connected and featuring a renewable tread, VISION concept offers a compelling illustration of how our sustainable development model will transform tyres between now and 2050, and achieve the objective of tyres to be made of 100% bio-sourced or recycled materials by 2050.
We developed a racing tyre which already contains 53% biosourced and recycled raw materials. It is fitted on the GreenGT H24 hydrogen-powered prototype, a car developed for endurance racing as well as on the Porsche GT4 ePerformance. This very high-performance tyre demonstrates that the disruptive technologies can still perform in extreme racing conditions.
We developed the WorldCup MotoE tyres integrating, for the 2022 season, an average of 40%(13) recycled and bio-sourced materials while offering high levels of performance. These tyres equipped 18 riders during the 12 races of the MotoE season in 2022.
A few examples of our sustainable innovations:
We have been involved in hydrogen for the past 20 years. We are convinced that hydrogen mobility will be one of the essential components of clean mobility, complementary to electric batteries.
In 2004, the Group created the Michelin Ecological Reserve as part of its Ouro Verde Bahia program, a sustainable development initiative aimed at testing a natural rubber production model, while stimulating economic and social development and preserving biodiversity.
The Wing Sail Mobility (WISAMO) project is an automated, telescopic, inflatable wing sail system that fits on merchant ships and pleasure craft. Its revolutionary design enables ships to reduce their fuel consumption and CO2 emissions.
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Our tyres are trusted by the most demanding - consumers, manufacturers, motorsports players and key opinion leaders ask for our products.
We are at the forefront of electric mobility. Our engineers work closely with car, scooter & bike manufacturers to design tyres with performance that matter to electric vehicles owners.
The Group’s societal responsibility is embodied by its Sustainable Development and Mobility strategy. It aims to make Michelin one of the most innovative, responsible, and high-performing companies worldwide across all of its responsibilities: economic, environmental, social and societal.
(1) For more information https://www.michelin.com/en/sustainable-development-mobility/working-towards-sustainable-mobility/
(2) from the supply of raw materials and production to the use and recycling phases
(3) Wet braking at worn state - External tests conducted by TÜV SÜD Product Service, at Michelin's request, between 80-20 kph, in June 2021, on dimension 205/55 R16 91V on VW Golf 8 (worn means when worn at machine (buffed) to the depth of Tread Wear Indicator according to European regulation
(4) Last kilometre being understood as until the minimum legal tread depth (1.5 mm in Australia). More information can be found at [https://www.michelin.com.au/performance-made-to-last]
(5) The following tyre lines are designed to offer high level of longevity and performance that lasts: MICHELIN CrossClimate², MICHELIN CrossClimate 2 SUV, MICHELIN Primacy 4+, MICHELIN e.Primacy, MICHELIN Pilot Sport 4S, MICHELIN Pilot Sport 5, MICHELIN Pilot Sport EV, MICHELIN Pilot Sport 4 SUV, MICHELIN Alpin 6 and MICHELIN Pilot Alpin 5
(6) Internal calculation comparing MICHELIN Energy (RR>12kg/T) vs MICHELIN e.Primacy and MICHELIN Pilot sport EV(RR <5kg/T)
(7) "everyday waste": corn stover, waste wood, food containers, plastic packaging, plastic bottles…
(8) Cumulative calculated quantity of consumed recycled materials by the Michelin Group between 2020 and 2030 in the fabrication of its tyres with the objective of 40% of recycled materials by 2030.
(9) Michelin considers sustainable materials to be either recycled materials or bio-sourced materials renewable on the timescale of a human life, and which do not compete with the food sector. Michelin does not consider natural materials which are non-renewable on the timescale of a human life to be sustainable - such as oil. As such, some materials, although of natural mineral origin, such as silica, are not taken into account in the Michelin definition of a “sustainable material”.
(10) Based on internal tests, in comparison with the current MICHELIN Primacy 4 235/55R19 105W on the market
(11) Recycled materials are the raw materials generated by any recycling operation by which industrial or post-consumption waste is reprocessed into products, materials, or substances. Energy reuse and the reprocessing of materials for use as energy are excluded. (Based on the definition of the European Directive for Waste).
(12) UPTIS: Unique Puncture-proof Tyre System, an airless tyre developed in association with Maxion, the supplier of a specific rim for the UPTIS tyre.
(13) Corresponding to the weighted average of the mass of the front and rear tyres, respectively of 33% and 46% of sustainable materials.