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The MICHELIN Primacy 5 Energy™ has been named Tyre of the Year 2026 by Tyre Technology Expo, Europe’s most influential trade show dedicated to tyre manufacturing technologies and materials.

Choosing tyres is often a matter of trust. Trust in the brand, in safety, and in everyday comfort. Beyond promises, however, it is the kilometres driven that truly speak.

Michelin's introduction of the Primacy 5 energy™ and Pilot Sport 5 energy™ high-efficiency tyres marks a significant step towards innovative automotive solutions.

The MICHELIN Guide is a benchmark guide dedicated to restaurants, hotels, and travel experiences. It was created in 1900 by André and Édouard Michelin, founders of the Michelin Group.

Michelin officially announces its partnership with the competitive scene of Rocket League for the 2026 RLCS (Rocket League Championship Series) season.

Fewer specifications, fewer tyres, but an allocation better suited to riders’ requirements.