Michelin Triumphs in Customer Choice Awards 2026/27

This is exactly what the Customer Choice Tyre Awards 2026/27, organised by the DriverReviews platform, highlight by relying on the real-life experiences of European drivers.

This year, with more than 546,000 verified reviews representing 1.4 billion kilometres driven, the results reveal a clear trend: MICHELIN tyres rank among drivers’ top favourites across all categories. This recognition is especially meaningful, as the awards are not determined by expert juries or theoretical tests, but by real-world use, day by day, on all types of roads.

What sets the Customer Choice Awards apart is their highly practical approach. Every review is submitted by an authenticated driver and certified by an independent organisation, ensuring transparent and reliable feedback. The result: awards that truly reflect drivers’ everyday realities. In this context, Michelin tyres stand out.

The MICHELIN Primacy 5 is named Best Tyre for Large Family Cars. Drivers praise its ability to deliver an excellent balance of comfort, safety, and longevity, key criteria when transporting loved ones daily.

For more dynamic vehicles, driving enthusiasts have strongly favoured the MICHELIN Pilot Sport 4 S, which is awarded in the High-Performance Vehicle category. Reviews consistently highlight steering precision, grip, and control on both dry and wet roads.

For sporty compact cars, the MICHELIN Pilot Sport 5 also stands out as a benchmark, valued for its balance between driving pleasure and versatility.

SUVs, which are increasingly present on the road, come with specific requirements. In the Compact and Mid-Size SUV category, the MICHELIN Pilot Sport 4 SUV takes first place, confirming that a family vehicle can also deliver handling precision and road control.

At Michelin, we understand how decisive tyre choice can be. In a broad and sometimes complex market, these distinctions serve as a valuable reference point for drivers. Knowing that thousands of motorists with similar needs and expectations place their trust in Michelin helps make this decision with greater confidence.

The Customer Choice Awards 2026/27 therefore confirm an essential belief: when drivers themselves have a voice, Michelin remains a trusted choice. A recognition that reflects our everyday commitment to supporting all drivers, whatever their vehicle or driving style.